| The gleaming
new 9000 square metre complex of Dragoco India Limited (DIL),
the flavours and fragrances joint venture between Sanmar and
Dragoco Gerberding & Co., AG, Germany, was inaugurated on
May 3, 2002 at Semmanchery, near Chennai. The Chief Guest was
H O Gerberding, Chairman of Dragoco Gerberding, while Bernd
Kirchhoff, Head of Dragoco Asia Pacific and N Sankar, Chairman
of the Sanmar group were also present. |
| Formed in 1994,
the company, earlier located at Perungudi, manufactures and
markets flavours and fragrances, cosmetic materials and aroma
chemicals. It makes customised blends of natural essential oils
with aroma chemicals, exporting aroma chemicals to Singapore,
and fragrances and flavours to Sri Lanka and Nepal. |
|
In his welcome address, N Sankar attributed the success of
DIL which has grown within 8 years of its inception
into a market leader in flavours and fragrances to
its adherence to the joint venture philosophy of the Sanmar
group. He described DILs achievements as a reaffirmation
of the groups values and beliefs. Initially, we
managed the joint venture but when we realized that we did
not possess adequate domain expertise, we requested our partners
to take over the management and they agreed. Things improved
dramatically thereafter Sankar said.
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|
Sankar described Bernd Kirchhoff, as a world citizen, with
rich and varied experience in the field. He drew parallels
between the two joint venture partners both were family
owned enterprises, but both as professionally managed as any
widely held company.
|
|
Bernd Kirchhoff described his Indian partners as sincere
people, loyal partners and true friends. DIL was
now a most preferred supplier. The company believed in sharing
and solving customers problems. Dragocos entry
into India in 1994 was well timed, he said, as the economy
opened up and many MNCs moved in here. A feature of the Indian
venture was the quality of its experienced and educated employees.
Some of them were now being transferred to Singapore, and
soon they would be shifted to Europe and the US as well. Exports
to a wider world market at lower costs were another attractive
prospect.
|
| C Venkat informed
the audience that DIL was now No. 2 in fragrances and No. 4
in flavours. He complimented the active involvement of the Dragoco
Asia Pacific team and the joint venture philosophies of both
partners. The new complex included offices, creative labs, application
labs, and quality assurance labs for flavours and fragrances.
It was got ready in 16 months and had a state-of-the-art effluent
treatment plant. With a production capacity of 3200 tons, DIL
was capable of doubling it to serve a global market. |
| H O Gerberding
said DIL was next only to China as a top supplier for Dragoco.
The inauguration of the new complex was an important event,
as it was a remarkable achievement to outgrow the old facility
in eight years. Worldwide, Dragoco had 2000 employees in 24
companies, and the Asia Pacific operation accounted for 27%
of the turnover of Dragoco worldwide. |
| Gerberding expressed
his companys great confidence in the future of its Indian
operations, which offered tremendous potential. |
| B. Natraj proposed
a vote of thanks. |
 |
| ...beside the
traditional Chettinad-style central courtyard. |
|
 |
C Venkat, CEO, Dragoco India Limited,
B Natraj, Managing Director-Corporate, Chemplast Sanmar Limited,
H O Gerberding, Chairman, Dragoco Gerberding & Co.,
N Sankar, Chairman, the Sanmar group, and Bernd Kirchhoff,Head,
Dragoco Asia Pacific at the inauguration of the new complex. |
 |
| Bernd Kirchhoff
described his Indian partners as sincere people, “loyal partners
and true friends.” |
 |
| The Dragoco Chairman said Dragoco
India was second only to China as a top supplier to Dragoco.
It was a remarkable achievement to outgrow the old facility
within 8 years. |
 |
| A view of the interior... |
 |
| ... and one of the exterior. |
 |
| Kirchhoff and Gerberding take a
break... |
|