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AMP Sanmar Assurance Company Limited
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| AMP Sanmar gets closer to its customers
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| AMP Sanmar is the first private life insurer
to conduct regular Customer Meets. The Customer Meets create
an opportunity for the customers to interact with the company’s
senior management, have their queries answered and to get an
update on the company’s growth. It brings together the AMP Sanmar
family, creating positive word-of-mouth publicity. Customer
Meets have been conducted in Kerala (Trivandrum), Andhra Pradesh
(Hyderabad) and Tamil Nadu (Chennai) and will continue to roll
out to other centres during 2003. The response from the customers
has been overwhelming. More than 1500 leads have been generated
through these meets and passed to the sales team for conversion
to business. |
| Launch of Life: The Customers’ Magazine
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| AMP Sanmar has launched Life, a magazine meant
to be a two-way communication medium between the company and
its customers. It has sections for all members of the policyholders’
family: news updates for the policyholder, contests and ‘do-it-yourself’
activities for the children, an informative know-your-insurance
section and health. |
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| Advisors’ Newsletter has been another recent publication
by AMP Sanmar, containing not only historic information about AMP
but numerous informative and instructive sections, bound to expand
the horizons of AMP staff. Of particular interest are profiles of
advisors, prize schemes, and background information on the neighbourhoods
serviced by AMP Sanmar’s Customer Service Centres. |
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