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| Chemplast Sanmar team impressive
in Brand Equity Quiz |
| The Brand Equity Quiz said to be the biggest of
its kind in the world draws an overwhelming response from the corporate
and advertising world. In 1998, the event, which drew 300 corporate
entries was held in seven centres. This year, Pune also joined the
fray apart from the usual centres – Delhi, Mumbai, Chennai,
Hyderabad, Ahmedabad and Calcutta. There was a record number of entries
this year – 426 all India. |
| At the regional final of the BE Quiz held on November
9, 1999 at the Taj Coromandel, Chennai, Yashwant Saran and S M Sundaram
representing Sanmar finished fourth, going down fighting. 55 teams
participated in the 25-question preliminary written round this year,
as against 42 last year. Of these, six teams qualified for the regional
final. Considering the high quality of competition, Sanmar’s
performance was creditable indeed, especially as Saran and Sundaram
made a brave rally in the dying moments of the quiz. |
| The team from Mudra Communications, Chennai, comprising
Anantha Narayan and Sirish Nimmagadda walked away with top honours
at the regional final. Right from the first round, the team built
up a steady lead and succeeded in retaining that position. |
| At the national final held at Mumbai on 27th November,
1999. Ambience Advertising's Fernandes and Mohit Mehra were declared
winners and they carried home two brand new Cielo cars, not to mention
laptops and a thousand other accompanying prizes! Mudra, Chennai,
were deserving runners-up. |
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